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Micro influencers: where and what to look for?

Perhaps you have already heard of it: micro influencers. It’s an upcoming marketing trend; more and more micro influencers successfully providing brands a platform for their audience. With micro influencers it’s not about reaching as many people as possible, but reaching the right ones. Using them for a campaign is an effective way to improve […]

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Alumni Interview: Louiza Voorthuijsen from XITE

Louiza tells us everything about her job at the international music video brand XITE and her history with the MAA. Thank you Louiza for your interesting answers! I think most of us already know about XITE, but for those who don’t, can you tell something more about XITE? XITE is an international music video brand. […]

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