On the 30th of November 2017, one of the most visited and inspiring events of the MAA will take place…
Amsterdam Commercial Night (ACN) 2017 – Mind the Millennial
This year’s ACN will be all about Millennials. How do companies get the attention of a generation that grew up in a digitally connected era, constantly scrolling their timelines, filtering information in a split second?
We are challenging two brand managers from different companies to tell us more about how they approach this specific target group in their marketing strategy of a specific campaign. Besides that, the world’s largest media investment group, GroupM, will present the media strategies behind these campaigns.
This is what you’ll get:
Three inspiring presentations of well-known companies
The ability to interact with fellow students, members of the MAA and the participating companies at the informal network drinks
Two free drinks
A well-filled goodie bag
® Hosted at a spectacular location: the Vondel Church in Amsterdam.
http://www.ma-amsterdam.nl/wp-content/uploads/2017/07/Website-header-ACN.jpg321845chairmanhttp://www.ma-amsterdam.nl/wp-content/uploads/2017/06/maa-logo.pngchairman2017-07-07 12:58:532017-11-09 12:44:00Amsterdam Commercial Night
The MAA is part of the Marketing Associatie Nederland (MAN), a partnership between the Marketing Associations of Rotterdam, Groningen, Maastricht, Tilburg and Amsterdam.