At Databay, we translate data into intelligent marketing. Into persuasive concepts and campaigns that deliver tangible results. As part of the Omnicom Group, an international and NYSE-listed communications network, we have marketing and communication running through our veins. Our concepts are applied in the field and put to work for clients like Air France-KLM, Centraal Beheer, McDonald’s, Marktplaats and Holland Casino.
We base our marketing on big data. Not just on the bits and bytes, but on the information they contain. We bring that information to light for and together with our clients. We don’t compartmentalise our thinking – the data and the actionable insights it produces can inspire marketing in any form or channel.
Create, learn and innovate!
Innovating is in our DNA. We are continuously developing new customer strategies, analytical techniques and marketing applications – or applying current techniques in inventive and fresh ways. Always together with our clients, with whom we collaborate very closely. We break new ground. By refining predictive models, for example, or by applying models that learn autonomously (machine learning).
We also develop our own capabilities through the Databay Academy, where we work on our consultancy skills, analytic skills and tool know-how. Internally, we work with Personal Coaches to guide and evolve everyone.