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The MAA is a career association in marketing, communication, management, and consultancy.
Neuromarketing, what is it?
Neuromarketing, what is it? by Romy Boer The term “neuromarketing” is growing in popularity. Advertising agencies everywhere market one of their unique selling points to be “the usage of neuromarketing” – but what does this fancy term actually entail? When I hear the term neuro, the first thing that I think of is difficult brain […]