The MAA is a career association in consultancy, marketing, management and communication.
Build the bridge between you and your success by joining one of our
committees, attending our events, and connecting with our partners.
Why joining a committee was a great decision by Romy Boer We’ve probably all heard it several times: students in this day and age have it all! And are just spoiled and lazy, back in the days we really had to work hard, people used to have character, blah blah blah… But if this is […]
Let’s give you some more insights about our in-house days! By Jasper Wolff The past year we’ve held several in-house days at different companies. Some of our partners provide an in-house day annually for our members, and sometimes we find interesting new companies that see the benefits of organizing an in-house day. But what is […]
Neuromarketing, what is it?
Neuromarketing, what is it? by Romy Boer The term “neuromarketing” is growing in popularity. Advertising agencies everywhere market one of their unique selling points to be “the usage of neuromarketing” – but what does this fancy term actually entail? When I hear the term neuro, the first thing that I think of is difficult brain […]