Entries by chairman

Alumni Interview: Louiza Voorthuijsen from XITE

Louiza tells us everything about her job at the international music video brand XITE and her history with the MAA. Thank you Louiza for your interesting answers! I think most of us already know about XITE, but for those who don’t, can you tell something more about XITE? XITE is an international music video brand. […]

“Advertising Ban: Yay or Nay?”

Have you ever imagined what Amsterdam would look like without any form of advertising on the streets? Maybe it has crossed my mind, but the scenario seemed to unrealistic to give any further thought. Not for Gilberto Kassab, a former mayor of São Paulo. Due to the exponential growth of advertising in the city and […]

Social Media: A Nightmare or Blessing?

From passengers getting dragged out of an airplane, to a soft drink that solves social issues. This year we have had it all and thanks to the Internet everyone not only knows about it immediately, but also can comment and share their feelings. When such incidents spread widely, it becomes a nightmare for the particular […]

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Hilti: Building a Better Future

‘Building a better future’ is one of the main objectives of the company Hilti. The building element in their case literally building as Hilti is the leading company when it comes to supplying products in the construction industry. This B2B company is also a loyal partner of the Marketing Association Amsterdam. But what is Hilti exactly? […]

Sharing-Economy Platforms: The Future of Travel

The sharing-economy has opened a new door of ways to provide a service. From renting a room provided by people in different cities, to lending items in an area when needed, being able to buy and sell any products online, using your own car as transportation (Uber), and many more platforms online that are constantly […]

Alumni Interview: Florence Moorman from Heineken

Thank you for making time to tell us something about your interesting history with the MAA and your experience at Heineken of course. How did you hear of the MAA? I did my Bachelor’s in Maastricht, but I wanted to the Master’s of Marketing in Amsterdam. During college, there was a promotional chat about the […]