The Media & Branding committee was delighted to receive an invitation from our partner, GroupM, to visit their office and see what the company is all about. Hannah, the Chief Visual Marketeer, and I, the Chief Digital Marketeer, took a trip to the company’s office at Amsteldijk and had the pleasure of chatting with Anne […]
The exponential rise of the internet is posing a new set of challenges for today’s marketeers. For starters, present-day consumers are more well-informed than ever before. The vast amount of online resources have granted them access to all the ins and outs of a business; a business’ ethics, processes, and revenues, are now only a […]
Hi there! I am Kathleen, a master’s business student at UvA and president of the Careers Beyond Borders committee of the MAA. I started studying at UvA this year and being a student from far far away (i.e., where Amsterdam people perceive my precious Utrecht to be), I didn’t know many people or places in […]
Although I had had a busy week, and university deadlines had been piling up on top of each other, I made sure I was able to attend the Amsterdam Commercial Night (ACN) event last week. Partially as a gesture of commitment as the MAA’s Chief Digital Marketeer, but mostly because it seemed like an event […]
As the MAA focuses on encouraging students to bridge the gap between their studies and career in a productive way, we’re here with an aMAAzing opportunity for dutch-speaking students interested in consultancy! Introducing SOLVE Consulting: a student association who’s currently providing dutch-speaking students the opportunity to become a student consultant! Their main focus as […]
As the deadline for committee applications is approaching – and you may still be unsure as to whether you should apply for a committee or not – we’ve decided to give you the inside scoop on what it’s like to be part of an MAA committee, from a committee member herself! We’ve asked Anneloes – […]