As the deadline for committee applications is approaching – and you may still be unsure as to whether you should apply for a committee or not – we’ve decided to give you the inside scoop on what it’s like to be part of an MAA committee, from a committee member herself! We’ve asked Anneloes – the event planner for the Amsterdam Marketing Event (AME) – if she could give us insight into her experience.

Anneloes van der Steenstraten is 25 years old, Dutch, and has lived in many different countries all over the world. After obtaining her bachelor’s degree in hospitality from Hotelschool The Hague, she worked in the investment banking industry for two years. Currently, she is pursuing her master’s degree in international management at the University of Amsterdam. Alongside her studies, she works as a market analyst for a startup that consults other startup firms and their business development. 

As the event coordinator, Anneloes plans the AME; undertaking activities such as organising the seating plan, the roles of other members during the event, and beverage catering. Simply put, she does a whole lot of planning!


Why did you choose the MAA?

“That’s a good question — I came across it through promotional speeches for their different events. I was then approached to join one of the committees, which spurred my interest to get to know a little bit more about the MAA. I think it’s a great group that, despite the differing interests – whether that be marketing, consulting, or different areas – you get to create a great network and meet a lot of different people at the university.”


What made you apply for the AME committee?

“I think because their recruitment event is one of the largest recruitment events in the marketing area. I also get to apply my event organising skills from my hospitality study. Additionally, as I’m finishing off my studies early in December, it’s a committee that works well with the end of my studies.”


What does your future career path look like? How does being part of the AME committee help you in that path?

“I hope to go into the area of strategy consulting. I think that through the committee you learn to: interact with a lot of different people; do teamwork; organise a big event; talk to different companies; and combine different tasks including work, studies, and the committee together. So you really learn to plan your time accordingly. It’s also a great way to build your network because you’re in contact with so many different companies and people, which is really cool.”


What advice would you give to students who want to join a committee?

“I would highly recommend anyone to join a committee just to get to know different people and broaden your horizons. A lot of university students don’t have a lot of work experience yet, so in that sense it’s a great way to casually go into that environment while still being with fellow students. It’s a great way to get energised and get a sneak peak into the industry as well.”

Being a committee member allows you to develop in many disciplines; improving both your personal, and social life. The ability to have fun, network, and hone your skills in key areas such as time management, is precisely what being a committee member is all about! If you’re in the third year of your bachelor’s degree or pursuing a (pre-)master degree, apply here before 22 September!

by Derya Yildirim (Media & Branding)

We left 2017 behind, and now is the perfect time to make a fresh start in 2018. As a member of the MAA, you probably find it very important to expand your professional network. Which is a good intention. Now you only need to know how to do this successfully. Luckily, we have a very interesting event coming up which gives you the perfect opportunity for professional networking!

On January 17th you can join the MAA speeddate event. This event gives you the chance to be invited for a quick talk with a professional from one of the participating companies, who might even become your future employer. But how can you prepare for the event? In this blog, we provide some concrete advice.

Prepare yourself

Too many people are wasting their precious time by only saying ‘uhhh’ and ‘ahhh’. A good preparation is half of the work. So think ahead about things like: what do I want to know about the company I am speaking with? What do I actually want from them? But also: what are my main goals, advantages and disadvantages?

Make an elevator pitch

As we just made clear, a good preparation is important. Time is limited, so how can you use that time efficiently? The answer is: make an elevator pitch of yourself. A good elevator pitch has:

  • A stimulating opening
  • Takes a maximum of 40 seconds (about 100 words)
  • Is brought with passion
  • Ends with a question or engages the other person

Be active, not passive

Nothing is as awkward as a long silence in a conversation. To avoid this, do not wait until you get a question. Take the conversation into your own hands. Ask some questions yourself in case your discussion partner does not know what to say anymore. It also shows an active attitude, which comes across more positive than a passive one.

Always take your resume with you

It is important to take a resume with you. If you do not have something like that, make sure to leave your contact information. If a recruiter is interested in you, he or she will remember you sooner and knows how to get in touch with you.

Be clear about your expectations

Reflect on your own your expectations. It is good to promote yourself but remember: you come furthest in your career by being honest. Does a recruiter give you an offer that you do not like? Do not worry and just give some more explanation on your exact ambitions.

Good luck and we hope to see you at the event!

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Take your career beyond borders: There’s so much to explore in Lisbon!

The capital of Portugal does not only offer much for the multitude of tourists; Lisbon has successfully emerged as a true entrepreneurial capital. With its special program and by creating excellent conditions for fostering SMEs, Lisbon is attracting a wide variety of entrepreneurs. The start-up scene in Lisbon is thriving with record numbers of companies registered, and there is a large contingent of foreign entrepreneurs who have taken root in the city. The wide availability of support, low taxes and affordable resources all make Lisbon an ideal launching pad for the young and ambitious.

The Lisboa City Hall Programme

The Lisboa City Hall programme stimulates the economy, by supporting people to create their own business. It provides specialised support in the most diverse areas and enables a personalised answer to all with a great idea. Over 300 entrepreneurs have already enrolled and more than 200 personal meetings have been held. “The idea we want to promote is that we have an economy based on knowledge and an entrepreneurial community that is growing. We’re attracting them for a lot of reasons: because we have a financing system, a very competitive fiscal setting for startups; but also because of the lifestyle and quality of life that entrepreneurs find here.” Manual Caldeira Cabral, Minister of Economy, says.

The success story of Taigo Ribeiro

Consider, for example, this success story of Taigo Ribeiro. Ribeiro sells beautifully canned Portuguese fish products from his Tuk-Tuk. He was the first to receive the support of the Lisbon scheme. Through the programme, Ribeiro was able to buy his first vehicle and initial stock. Beyond financial support, he also enjoyed coaching and personal mentoring. The programme enabled him to feel stronger. At the moment, his products are sold worldwide via Internet and are even available in stores around Europe.

Invest Lisboa

So much for the business activities in Lisbon? Not at all! The city’s entrepreneurial support is not limited to just the City Hall programme; Invest Lisboa is a Lisbon-based investment promotion agency. In 2009, Invest Lisboa was the result of a strategic partnership, aiming to attract investment, companies and talent. Invest Lisboa is a one-stop shop for companies, investors and entrepreneurs looking to invest or set up their business in Lisbon. Ambitious as they are, their strategic vision is to achieve full employment in Lisbon.

Convinced that Lisbon is the city for business to take place? And interested to discover it for yourself?

This is your chance!

Join this year’s Careers Beyond Borders from the 21st to the 25th of February and have an unforgettable experience.

Apply now!

Millennials, also known as Generation Y, are dealing with a lot of prejudices. They would be more narcissistic than other generations, prefer flexibility above stability and care more about idealism instead of earning money. But is this really true? Actually not.  Since a couple of years HR specialists, trendwatchers and consultants started to investigate this target group, which seems very hard to reach.

Millennials are digital natives, which basically means that they were born with a computer in their hands. No wonder that social media is such an important place for them. It is nowadays the center of marketing and communication. But just a digital presence as a company is not that simple. You have to offer much more.

Multitasking is the new relaxing

According to Forbs, for many millennials multitasking is the new relaxing. Study shows that millennials use different media devices at the same time. Companies can benefit from this, by spreading a whole advertisement budget across multiple platforms. On the other hand, this does not mean that you have to reach every millennial in the same way.

“Hiding behind a pretty website is not good enough”

Therefore, it is good to make it personal. Hiding behind a pretty website, or a very well organized customer services are not enough. The threshold to contact someone should be low. This means that you have to react soon to questions or remarks, but also show who are the people behind a company. It makes your company more reliable.

The five things millennials have in common

Of course, it is important to notice that every millennial is different, and therefore you need to make content as personalized as possible. But sure there are some aspects that millennials have in common. And therefore you do not have to make everything personal into detail.  Sprout claims that there are five values which all millennials have in common: happiness, passion, diversity, sharing and discovering. On the basis of these values, you can create the best millennial proof content ever.

Join the Amsterdam Commercial Night

Do you want to learn more about this topic? Do not wait any longer and join the Amsterdam Commercial Night! During this awesome evening, you will get all the information you need about millennials, provided by professional companies. PepsiCo will talk about their rebranding campaign on Lay’s Sensations, AB InBev about a case on Jupiler and Tomorrowland and GroupM about their media campaigns of IKEA! Additionally, there is room for informal network drinks with the firms and you can even get your LinkedIn checked!

Tickets are going pretty hard, so don’t wait any longer if you want to join us! Get your tickets here and follow the event on Facebook!

The Amsterdam Commercial Night – Thursday 30 November 2017 from 07:30 to 11:00 PM

Hilti, the global market leader as supplier of construction, arranged a great informal program to get to know the MAA members better. For 50 years they are growing harder than the economy does, because at Hilti they believe in a unique approach.

During the boat trip a couple of employees from Hilti explained a bit more about the company and the interesting vacancies they have at the moment. Their traineeships include a two-year program with the possibility to go abroad, which sounds very educational and challenging. In all the years that they have existed, they built up sustainable relationships. Not only product innovation and good quality are of great importance, but also taking care of their employees is a main key point at Hilti.

This you could clearly see at the BBQ @ Amstelhaven, which was very well organized. While you would not necessarily think Hilti is attracting many female employees, they explained this sector can actually be very interesting. They are not only busy with construction projects, where the main focus lies on instruments and tools. As famous international supplier they are market leader in many different sectors. They offer a wide range of products, from lifesaving fire protection technology in hospitals to fixing materials that protect human beings and buildings in earthquake-sensitive areas. Besides, Hilti develops software, services and aftercare to make their products function for the long term. All of the products they improve and launch are designed and investigated by themselves. Therefore Hilti is 100% confident and proud about their products!

Seen from the strong position Hilti has right now, they are striving to further strengthen their market leadership over the next few years. Therefore, they are looking for high performers who can help to let Hilti grow. Are you the talent they are looking for? Check out their vacancies now at

After being sold out one week before the deadline, the Amsterdam Marketing Event 2016 was a big success. This edition’s theme was the Future of Marketing, and discussed was what’s next from different viewpoints. Again, the greatest marketing recruitment event of the year exceeded everyone’s expectations!

From drilling machines to drilling content

Joris Demmers (assistant professor at the University of Amsterdam Business School) opened the event with a brief overview of the origins of Marketing. This led him to highlight the trends and threats Marketing currently faces. A live poll showed that a majority of the AME participants believes that the most important trend is Big Data.


Next up was Nils Boss from Hilti (a leading-edge technology company that operates in the global construction industry) who impressed with his performance, as he entered the stage with his drilling machines and sunglasses on. For him, the trend of Marketing is aligned with Hilti’s main philosophy: focusing on customer content and customer contact in order to fulfill customers’ desires. To meet those desires, they personally ask them about their needs, sell only through self-owned stores and are present on every important exhibition of the construction industry. With this concept Hilti presented itself as an attractive employer to young marketers striving for challenges and new fields to explore.

Afterwards, VICE (once launched as a punk magazine, but has now developed into a leading global youth media company) convinced with its fresh and young firm culture. Rens Verweij, Head of Strategy, showed why VICE is defining the future in music and entertainment. VICE is globally present in 40 countries where curious employees are looking for stories. By using a network of channels in which these stories are exchanged, Vice is able to provide its viewers with the most relevant and exciting content. Particularly interesting is the way Rens explained how they reach their target group: the Millennials. Considering the audience’s mindsets, VICE brings their stories into the world by using the right medium. Rens ended by recommending every young marketer to follow VICE’s mantra: “Let’s try not to be shitty”.


During the coffee and tea break, the participants got their first chance to speak with people from these two companies to gain an even better insight into the company cultures.

Two products you can’t live without

After the first break, MOBGEN (the leading mobile solutions specialist) presented itself as an innovative and global brand. This presentation was especially relevant as the speaker, Zouhair Ouriaghli, got his job by networking at the Amsterdam Marketing Event 2015. Zouhair showed the benefits of MOBGEN’s focus on building a long-term relationship with their customers. It can be said that MOBGEN represented itself as an attractive future employer by putting a high emphasis on innovation.

“Hearing that one of the speakers found a job through the Amsterdam Marketing Event really gives me the confidence to find a job myself!”


In the very last presentation Paulien Streater and Saida Bou Chamach explained why Nespresso is more than just George Clooney. The Armani of the coffee industry is recognized for its ultimate coffee experience worldwide. But how does Nespresso achieve this exclusive market position? Of course, the answer is quality, but it is not only their excellent choice of coffee farmers and innovatively designed coffee machines. By offering a high variety of capsules and the option to recycle, Nespresso fits every customer’s needs and aims to meet the expectations of the Millennials, as they strive for individualism.

The following lunch break enabled the participants to speak with speakers to find out more about job opportunities and if the companies fit their expectations. Moreover, Walters People gave participants the chance to have their CVs checked and offered valuable tips. A few lucky participants were invited to recruitment lunches with HelloFresh and Henkel.

“The recruitment lunch gave me the opportunity to get an excellent insight
into what it’s like to work at HelloFresh!”


How good of a marketer are you?

The afternoon was full of interesting workshops. Leading Talent, FrieslandCampina, L’Oréal, Henkel and Dorst & Lesser offered various case studies for students to work on. From Leading Talent asking the participants to work on their personal branding, to FrieslandCampina challenging their participants to come up with an innovative product idea for 2020.

“The workshops enabled me to become more familiar with the company and to
interact with the recruiters!”


The day ended with networking drinks, giving us a great chance to review the day and thank the Amsterdam Marketing Event committee for their excellent work. All in all, it can be said that this event achieved all of its goals of offering insights into interesting and future oriented companies to students that are looking for an internship or a graduate position by connecting Master’s and last year Bachelor students to the recruiters of these companies.

We are looking forward to welcoming you to the Amsterdam Marketing Event 2017!

Written by Meike Behrens