A board year at the MAA is the perfect experience to start your career. You have the chance to develop yourself on a professional level and you will meet lots of interesting people. To give an impression of what a board year at the MAA looks like, we will introduce you to some previous board members. This week, we spoke with ex-marketeers Lisanne Droppers, Bouke Loohuis and Wies Oudshoorn. Currently, Lisanne is working as an Associate Business Consultant at ITDS, Bouke is working as a Junior consultant at Kirkman Company and Wies is working as a Junior Consultant at ‎No Nonsancy.

What is your best memory of your MAA Board year?

Lisanne: organizing events and being able to celebrate that success together. As a marketeer, you work together with other marketeers within commissions. It is very nice to think about how we can promote an event in the best way. Bouke: the winter sport was an absolute highlight for me. It was nice to see that so many active members want to go crazy for 10 days on the slopes and in the pub. And the close bond that we have built up with the six of us is still very special for me! Wies: for me, the best of all is the National Marketing Competition, where 100 selected students compete for the title ‘National Marketing Talent’. With a delegation of 30 people from Amsterdam we traveled and were organizing two days of cases, including 2 hotel stays. This is something that I would not normally have signed up for so quickly, but with so many acquaintances I really enjoyed it.

Have you learned anything specific during your board year of which you still benefit from?

Lisanne: set priorities and work efficiently. Furthermore, I have learned to work together on goals that you set with your board. Intensive cooperation within a board learns you a lot about your personality, your strengths, and weaknesses. This gives you a good idea of your strengths and which competencies you can develop. Bouke: during my board year, I noticed how important it is to work together with people if you want to get something done. In my current work as a consultant, I try to enthuse people with the same energy as I did during my board year. Besides that, I learned to organize a meeting efficiently. I still benefit from that now. Wies: I discovered what kind of person I am, but also got to know the other fellow board members. During board trainings, you learn what you need from others for a pleasant collaboration.

In what way did your board year affect your current position?

Lisanne: through the MAA I did not only meet many companies, which allowed me to orientate myself on where I would like to work, but I also got to know a lot of people who could provide me more information about interesting companies. A former board member of the MAA told me about ITDS, where I started a traineeship and now work as a consultant. Bouke: the fact that I have done a board year, I think, helped me to choose the perfect traineeship. Wies: I am sure about what I can do, discovered who I am and what I think is important. I also got a bit cheekier when it came to drilling into my network.

For what reason(s) do you recommend others to do a board year at the MAA?

Lisanne: you can learn a lot, have a lot of responsibility and the freedom to think about what you want to accomplish with the association and how you want to achieve this. Bouke: of course, everyone has to do what he or she likes. But if you think you can contribute to the association, then you should go for it! You will also notice that your own development is rapidly improving, which will be a huge benefit in your future professional career! Wies: the opportunity to get started with things that matter to you, without having to be afraid of making mistakes. For me, it was a great way to discover my strengths and pitfalls. I am able to analyze my work with concrete numbers. And of course, you will also get to know a lot of people, both MSc students, and recruiters, which is very handy when you are applying!

A board year at the MAA is the perfect experience to start your career. You have the chance to develop yourself on a professional level and you will meet lots of interesting people. In order to give an impression of what a board year at the MAA looks like, we will introduce you to some previous board members. This week, we spoke with ex Vice-Chairmen Rick van Wieringen, Bart Grouls and Robert Schavemaker. Currently, Rick is working as a junior business consultant at Ordina, Bart is working as Sales Support Coordinator at Peugeot and Robert is working as Country Manager Benelux at Channable.

What is your best memory of your MAA Board year?

Rick: To get to know ambitious students. As a secretary, you have at least once been in contact with every student and it’s great to see that they are more sure about their next step thanks to the MAA. Next to that, it was exciting to see when an event had great success. Bart: Also the energy you get from the ideal combination of working hard and having several social activities. Every day, I was looking forward to work for the MAA and finish the day with some drinks. Robert: It was just an awesome year with my board members.

Have you learned anything specific during your board year of which you still benefit from?

Rick: Organizing, networking and most important of all, working in a team. For a whole year, you work together with a group on all sorts of projects quite intensively. Sure, there are ups and downs, but you just learn from the downs and you enjoy the ups. Bart: During the job interviews after my board year I noticed the valuable experiences I gained, which I can subsequently explain during an interview. These experiences makes you able to explain what you’ve learned and what your strengths are. Once you start working, you will notice that you have an advantage in terms of working with many different people and communicating at all levels compared to starters who come straight from University. Robert: I’ve also learned to take responsibilities and to dear to make important decisions.

In what way did your board year affect your current position?

Rick: It may sound straightforward, but you really get to know yourself, which makes it easier to draw your next steps. The network you’ve developed is meaningful during your whole future career. Bart: It taught me how to present myself in the best possible way, in what environments I do and I do not prefer to work and in which aspects I can distinguish myself. Partly because of this board year, I now have a job that fits me very well and in which I am truly at my best. Robert: Thereby, you will gain experiences in many different situations, in which you could also end up later on. This is very meaningful for your future.

For what reason(s) do you recommend others to do a board year at the MAA?

Rick: I think it’s the ideal step to get yourself ready for your career in a meaningful and informative way. Bart: At first, because it’s so much fun and thereby it will be very helpful. Robert: It is the perfect variaton between gaining work experience and having a fun time with the people you get to know in your area of interest.

A couple of weeks ago, we introduced you to micro-influencers;  an upcoming trend in marketing and communication. We explained you what a micro-influencer is and why they can be very useful for marketing campaigns. Yet, we have to discover who the human-being behind the term ‘micro-influencer’ really is. For this reason, we would like to introduce you to a micro-influencer: Thomas Korver. He has more than five thousand followers on Instagram! We asked him all about it.

How have you managed to get more than five thousand followers?

“I started to make pictures with high quality.  However, I really wanted to show my pictures to as many people as possible. To this extent, my main goal was to reach as much engagement as possible. I have reached high levels of engagement by responding to reactions from my followers, to follow others as well as to like pictures of other influencers on Instagram.”

Can you tell me more about your specialization?

“My main topic is photography. That’s basically where my whole Instagram-account is about. I’m specialized in lifestyle photography. I like to make pictures of people, especially making portraits of people is what I really love.” 


“I’m specialized in lifestyle photography”


Have you ever been criticized and if so, how have you handled it?

“I certainly get some critics every now and then. Criticism is fine, as long as it is provided with valid arguments. Sometimes people comment negative stuff because they are trolling, or even jealous. I think that is not fair and very annoying. I am not able to do anything with negative comments without a proper explanation.”

What are the advantages for you?

“One big advantage of my Instagram account is all the connections I have right now. Instagramming took me to places and companies I would usually never come. I have been approached by several organizations. For example Ona Bags, Happy Socks but also the National Opera and Ballet. I meet a lot of Instagrammers. Staatsbosbeheer has opened places, especially for me and other Instagrammers to make nice pictures. That was great.”

Look around 👀 _ #instawalkrws #gaasperdammertunnel @rijkswaterstaat @samyrphoto

A post shared by Thomas Korver (@thomkopic) on

What is the down side of Instagramming?

“One big disadvantaged is that with the start of Instagramming actively, your whole live is basically framed in an unrealistic way. People have certain expectations and perceptions of my life which are not true. It always seems too good to be true.”

Do you have some tips for people who want to be a micro-influencer as well?

“Focus on the quality of your content. That is the most important tip I would like to give. And make sure that you engage with your followers. As long as you keep those two things in mind, everything will be fine. Besides that, I have some favorite tools I would like to recommend for other photographers. I use VSCO and Lightroom. Those applications are really useful for me. They help me to edit my pictures very quickly.”

Of which photo you are the most proud and why?

“The photo I have made in New York, from the Williamsburg Bridge. That one stood really high on my bucket list for a long time. When I finally made the picture I was more than proud. It felt like a victory!”

‘Building a better future’ is one of the main objectives of the company Hilti. The building element in their case literally building as Hilti is the leading company when it comes to supplying products in the construction industry. This B2B company is also a loyal partner of the Marketing Association Amsterdam. But what is Hilti exactly? And what is it like working in such an industry? Today we speak with Nadine Gijzen, trainee of Hilti. She will help us understand more about the Hilti career possibilities and what it is like as a woman working in a male oriented sector.

Hi Nadine, thank you so much for finding the time to do this interview with me. Could you first tell something more about yourself and how you got in contact with Hilti?

Of course! My name is Nadine Gijzen and I am 27 years old. My study career started with International Business and Management. After finishing my bachelor’s I started a premaster and completed a Master of Strategy and Organization at the VU. My father always worked in the construction sector therefore I had heard of the name Hilti before, but I never imagined myself working in such a company. After my master’s I was looking for a sales traineeship. Like most people I started looking on LinkedIn and browsed on the Internet,  until I came across a vacancy with Hilti which said that it was also suitable for women. I became curious and looked for more information. Next, I wrote an application letter and before I knew it I was scheduled for an interview. Afterwards, I was invited to an introduction work day to better understand a regular day at Hilti. I really liked that day and the rest is history…

Ah nice! And what do you like most about working at Hilti?

The thing I like most about working at Hilti is the work climate. Everyone is just really informal and casual. The feeling that I get when working with my colleagues is one of the main reasons I enjoy Hilti.  Nowadays, I am often on the road in this period of my traineeship. Still I speak to many colleagues every day. The contact between colleagues is very good. A couple of months ago we even went on wintersport together. That is a really good way to develop friendly relationships with each other.

Did you already have a passion for construction?

No, not at all actually. That is also not that important for Hilti. Of course you need to have some affinity or interest in technics, and want to learn more about the product of Hilti. Though, you do not need to have a technical background. It is more about what kind of person you are and if that fits with the culture of Hilti. It helps if you are easygoing and social to handle clients. The technical stuff you will learn along the way, so do not worry about that!

Still the construction world looks like a male oriented world from the outside, how is this world for you as a woman?

Actually there are also a lot of women working at Hilti and more and more are joining. However, from the perception of the client they sometimes still have to get used to this. For example, in the beginning the clients were testing me a bit more than my male colleagues. They are just curious where you came from. But if you show them you know what you are talking about and if you don’t know right away, they want to see that you handle it right.

Ah good to know! And could you tell us something more about your traineeship and the career possibilities at Hilti?

Yes, I started this two year sales traineeship in January 2016. With this traineeship you work as an account manager for 2 years but at the same time you receive coaching and training. Now I am working for the outlaws program, this is a business case inside the company. Besides the sales traineeship there is a technical traineeship, but you marketers are probably less interested in hearing about that. Also there is an international program, where you can work as an account manager for 1 year and after you go abroad for a new assignment. For me the sales traineeship was the most interesting because I want to stay in the Netherlands for now. Although, If you choose one traineeship there are still multiple possibilities. In these 2 years working as an account manager I am building my own client network and I have the autonomy to control for myself for what I want to do next. Hilti is a big company, but the nice thing is that you can easily switch positions for a different function or a different location. It is also possible to apply for one position instead of a traineeship. Also there are possibilities for internships. That is a nice way to get to know Hilti!

Ah, and what kinds of study background are you looking for in your new employees?

We do not pay that much attention to which study you have done. Your personality is more important. We are looking for people who are social, communicative, independent and creative. Also we speak Dutch internally so that would also been a requirement. Still internationals are welcome if they are open to learn Dutch. Also our new director from Germany is learning Dutch now!

What will you recommend to people that are still doubting if Hilti is a good fit for them?

There is always a possibility to get to know us better! You can just come over for a cup of coffee and we can talk about your options. It is important that you have some interest in sales and that you would like to improve your sales qualities for the sales traineeship. Also everyone will have an introduction work day to really discover how everything works at Hilti. So, I would like to recommend to you to come talk with us, and ask yourself and us critical questions. You are not only there to present yourself but it is also the other way around!

Nice to know:

  • Nadine’s favorite tool of Hilti is the new robotic total-station, it can measure everything on the construction site!
  • Nadine’s most memorable Hilti experience is when the whole company visited the head office in Lichtenstein, which was very impressive!

Written by Suzanne Bolander


Today is the last inhouse day of the National Marketing Battle and I was placed to visit Hilit. Hilti? Oh yes, I recognize the name because they are often present at MAA events. But what exactly do they do? I was about to experience it for myself. Hilti is a company that is all about building equipment and building software, in other words buildings from A to Z. It’s not everyday that companies meet marketing students, so I was sure this was going to be something different than the many other companies we usually get to know.

sam_4633-minUpon Arrival, a line of cars were ready to receive us. They taxied us to their office in Rodenrijs, which is near Rotterdam. The marketing director of Hilti Netherlands gave an impressive presentation, told us what they are doing right now, and what they have achieved. I was impressed by their numbers, global presence, and the passion they embodied. Everyone seemed to love being on building sites, even girls like me – nothing I would have expected!

Before starting on the case, we visited the Hilti equipment store where we could see and feel the equipment for ourselves. I don’t know anything about drilling machines, but even I got the feeling these were high quality materials. After lunch, we were reset into groups to solve a case. It was a marketing case on employer branding. It was an interesting case, where we had to find a solution as to how Hilti can attract more students like us and increase their awareness. It is a tough job for them, as marketing students are less aware of the B2B business world, especially in building, than the standard FMCG companies who have huge budgets to spend on their recruitment. The case made us think outside of the box and was rather challenging.

sam_4649-minSadly enough, we did not win, I must say we had strong competition! Before I knew it, they day had come to an end and we were taxied back to the train station. I ended the day knowing a lot about Hilti, the industry they work in, their traineeship, and the possibilities.

Curious about Hilti yourself? Check out their traineeship and other vacancies at www.careers.hilti.nl/nl-nl!

Kind Regards,

Sascha van Ginneken

5 minute read – english version available soon – happy reading!-

is wereldwijd marktleider als toeleverancier van de bouw. Zij ontwikkelt en produceert haar eigen producten en diensten. Binnenkort kun je via de MAA kennismaken met Hilti terwijl je vaart over de Amsterdamse grachten, tijdens het ‘Start your summer with Hilti’ evenement. We spraken met Marien Adema, die tot januari van dit jaar werkzaam was als hoofd marketing bij Hilti en op dit moment hoofd is van de afdeling engineering.

Hoe is het om op de marketingafdeling van Hilti te werken?
“Bij Hilti werken we wereldwijd met meer dan 23.000 collega’s; de helft daarvan is dagelijks in contact met de klant. We werken op de marketingafdeling intensief samen met onze direct salesforce, dat betekent dat al onze marketingmedewerkers in direct contact staan met onze klanten.
Het draait bij Hilti om technisch complexe producten, en door zelf de verkoop en de marketing van deze producten in de hand te houden, kunnen we een meerwaarde bieden. Dit werkt in twee richtingen; op basis van de klantbehoefte geven wij het beste advies aan de klant en op basis van feedback van onze klanten ontwikkelen wij nieuwe producten. Zonder onze eigen direct

“Als marketing/sales manager geef je ook trainingen”

salesforce zou er een dealer of distributeur tussen ons en de klant in staan. Op onze manier kan de feedback van onze klanten direct worden teruggekoppeld aan onze eigen R&D. Als marketing/sales manager geef je ook trainingen, bijvoorbeeld tijdens onze Wave. Dat is een dag, georganiseerd door de marketingafdeling, waarop onze salesforce kennis maakt met en de nieuwste producten.

Het is dus heel afwisselend om op de marketingafdeling van Hilti te werken en je hebt veel direct en persoonlijk contact met onze klanten!”

Wat doet Hilti op het gebied van online marketing en digitalisering?
“Wij zien ze als twee verschillende dingen. We zien een enorme digitaliseringsslag in de bouwsector. Vooral Building Information Modelling (BIM) maakt grote stappen en maakt het mogelijk om een bouwproject tot in het laatste boutje of moertje te simuleren. Je bouwt eigenlijk een digitale maquette.

“BIM maakt het mogelijk om het bouwproject tot het laatste moertje te simuleren”

Voor Hilti betekent dit dat al onze producten veel eerder in het proces beschikbaar moeten zijn voor de klant in een digitale versie, zodat ze kunnen worden meegenomen in de simulatie van het bouwproject. Wij zijn al betrokken voordat er wordt begonnen met bouwen.
Tegenwoordig is alleen een goede website waar informatie over onze producten beschikbaar is dus niet meer genoeg. Er is behoefte aan een complete digitale versie van het fysieke product met alle eigenschappen die

daarbij horen, denk bijvoorbeeld aan onderhoudskosten en productiviteit van onze producten. Marketing is nauw betrokken bij het digitaliseringsproces en

0775.00.013-Boormachine_930x400het communiceren van deze digitale competenties naar de klanten.
Op het gebied van online marketing hebben we nu extra kanalen waarmee we contact met de klant kunnen hebben. We zien daarbij video als speerpunt, omdat dat het beste medium is om onze technisch complexe producten te demonstreren.”

Onder de marketingstudenten leeft de vraag: hoe het staat met de mannencultuur binnen Hilti, bestaat deze?
“Natuurlijk staat de bouwindustrie bekend als een mannenwereld, maar dat wordt steeds minder. Op de traditionele bouwplaats zag je vroeger over het algemeen geen vrouwen, maar de tijden zijn veranderd. Als vrouw kun je zelfs jouw competenties extra benadrukken: als jij bijvoorbeeld een nieuw generatie boorhamers presenteert, zullen de klanten misschien in het begin een vooroordeel hebben. Als jij dan kunt laten zien dat je goed bent in je werk en alles weet over het product, dan heb je daarna ook hun volledige vertrouwen gewonnen. Je wordt bij ons volledig op kennis en competenties beoordeeld en geselecteerd, of je dan man of vrouw bent maakt dus niet uit.”

Tenslotte, heeft u ons in een eerder interview verteld dat het overbrengen van enthousiasme en passie voor de producten belangrijk is als marketeer bij Hilti. Wat is uw favoriete Hilti product?
“Daar hoef ik niet lang over na te denken, dat is X-BT draadbout. Ik ben bij Hilti begonnen bij offshore en scheepsbouw. In die sector geven ze miljarden uit om constructies te bouwen en te onderhouden die extreme weersomstandigheden kunnen weerstaan. Het grootste probleem is echter: roest.  Vroeger ontstonden er problemen door het gebruik van bevestigingssystemen (boren en lassen) die de coating tegen het roesten beschadigden. Dit had allerlei gevolgen voor de veiligheid van werkomgeving. Hilti heeft in samenwerking met onze klanten een nagel ontwikkeld die je in staal kunt schieten, zonder dat je de coating beschadigt.

“Veiligheid en productiviteit, samengevat in een mooi klein nageltje”

Ik vind het zo’n mooi product, omdat daar alles in samenkomt wat wij als organisatie doen. We hebben het product ontwikkeld door middel van onze directe klantrelaties die als voedingsbron dienden voor onze R&D afdeling. Daarnaast hebben we onze klanten een stukje veiligheid en productiviteit kunnen bieden. En dat allemaal samengevat in een mooi klein nageltje.”

Ben je nieuwsgierig geworden naar Hilti?  Meer informatie en carrièremogelijkheden kun je vinden op: https://www.hilti.nl/managementtrainees#
Meld je hier aan voor het ‘Start your summer with Hilti’ evement: http://www.ma-amsterdam.nl/events/hilti

Door Marjolein Tromp