Readers, (active) members, chairmen and chairwomen, put your party hats on and get ready for your deepest inhale yet. Your party horns are about to receive the resuscitation of a lifetime. We are officially marking (and celebrating) MAA’s 30th birthday!  

Thirty years ago today, a career-driven student association was born. Over time, it has become a tightly-knit, ever-growing family, currently comprising over 900 members. You should already be familiar with what the MAA does – but let me jog your memory if you’ve somehow forgotten. We are a career association bringing together companies and students who have a mutual interest in consultancy, management, marketing, and communication. We do so through the help of our committees, who bring to life the many events, workshops, and activities hosted throughout the entire year. 

We particularly focus on final year bachelor’s and (pre-)master students, as they’re the ones about to reach the (dreaded) academic finish line. This is where the MAA comes in. The potential employers waiting on the other side of the finish line? We can help you get in touch with them! Ah, isn’t the MAA just wonderful; we truly do bridge the gap between your education and career.

The MAA’s impact has become substantial over the course of these past three decades. We’ve managed to travel throughout Europe and across the oceans with the help of the Careers Beyond Borders and International Research Project committees. These two committees are committed (ha!) to expanding our mind’s knowledge of the industry, while immersing us into different cultures and their customs.

We don’t always have to travel far and wide to increase our business acumen, though. Thanks to committees such as Amsterdam Commercial Night, Amsterdam Marketing Event, Amsterdam Recruitment Event, and Speeddate Event, we can flourish locally just as well! These committees have dedicated themselves to offering us countless opportunities to meet our future employees. They give us the possibility to attend companies’ insightful presentations, enjoy recruitment lunches with them, and – to ease possible tensions and have a jolly good time – accompany them for networking drinks. Oh, how I wish I had more than 10 fingers. Only then could I count on two hands the many successful employment contracts these committees have helped finalize. They have been an incredible match-making service to us all!

Committees such as the Media & Branding (M&B) committee and the Training & Development (T&D) committee are the ones who consistently help make the MAA a beautiful place. These committees work tirelessly to maintain the core of the MAA. The M&B committee encourages the flow of its members’ creative (digital) marketing juices. They’re the ones who whip up all the exciting posts you see on social media (including this one!). Pictures, text, videos, you name it – they can do it all. The T&D committee is the one armouring us with the know-how needed for our careers. With their help, we have: enhanced our SEO skills, learned the ropes of Growth Hacking, and practiced our ability to pass those pesky e-assessments encountered during the recruitment process. This is me barely scratching the surface though; they continuously up their game, revamping their training events every single year. So keep your eyes peeled!

The Amsterdam Consultancy Committee? They’re in a league of their own. They offer their committee members the possibility of gaining real life consulting experience. Students brainstorm ideas with a broad network of companies (e.g. Nestlé, Royal Flora Holland), offering solutions for possible issues these companies may be facing. You only collaborate with the best of the best as part of this committee, as their selection procedure handpicks the most suitable consultants; the ones who are ready to put their heads together and grease the wheels to corporate success.

Last but definitely not least, the committee we’re most thankful during this time of the year: the Lustrum committee! The Lustrum committee is famous for the extravagant parties they roll out on a yearly basis, and this year will be no exception. If anything, it’ll be grander than ever before! To officially commemorate how far the MAA has come, and immortalize its 30th birthday with a grand display of affection, they are throwing a fancy gala party! We invite all MAA members (and their plus-ones) to join us on the 3rd of April at one of the most exclusive venues in Amsterdam: Level Eleven! Unfortunately, the inclusive dinner + party tickets are all sold out (already!), but the party-only tickets are still available. 

What’s better than 360 views overseeing Amsterdam’s canals, unlimited drinks, and spending an unforgettable evening with an aMAAzing group of people? Not much, I’ll tell you that! Don’t miss out, grab your tickets here: For more (up-to-date) information, you can check out the event’s Facebook page:

The Media & Branding committee was delighted to receive an invitation from our partner, GroupM, to visit their office and see what the company is all about. Hannah, the Chief Visual Marketeer, and I, the Chief Digital Marketeer, took a trip to the company’s office at Amsteldijk and had the pleasure of chatting with Anne Smit, the company’s recruiter. 

Before diving into the nitty gritty, let’s talk location! The office is situated alongside the Amstel river; lavished with modern decor and amenities such as a fully-stocked cafeteria, a coffee bar (serving mouth-watering brownies), and an exclusive sky bar on the 9th floor, it more so resembles a resort than a corporate building.

The building itself serves as a hub for all of WPP’s subsidiaries. WPP is a creative transformation company. It develops transformative ideas and outcomes for its clients by integrating services encompassing communications, experience, commerce, and technology. WPP serves as the parent company for GroupM’s media agencies (i.e., Mindshare, MediaCom, Wavemaker) and Greenhouse, its brand and performance agency. WPP’s main goal is to maximize the performance of media communication agencies on behalf of their clients and stakeholders. They operate as a parent and collaborator in performance-enhancing activities such as trading, content creation, sport marketing, finance, and proprietary tool development.

GroupM is the leading global media investment management company operating within WPP. It’s a young, dynamic, and ambitious company where thousands of (young) professionals work for clients in leading market positions. These clients include  giants such as Unilever, KPN, and ING.

Surrounded by great coffee, 360 panoramic views, and sunlight (on that particular day at least), GroupM’s magic happens on the 6th floor of the building. As a leader in the field of advertising – responsible for one in three ads globally – GroupM deals with a range of advertising aspects. These include: content creation, data analytics, strategy implementation, and brand safety assurance. To say the company is a Jack of all trades would be an understatement.

With such an outstanding impact in their field – and renowned clients such as IKEA and Netflix – it’s no surprise that fresh graduates flock to the company for employment opportunities. When asked about the qualities GroupM looks for in potential employees, Anne went on to explain that “in terms of soft skills, you really have to be informal and social … these would be very useful for the Friday drinks. But if we look at hard skills, I’d say being analytical and ambitious are key. Patience is important as well, because if you start in a position, you’d really have to be an expert in that position before you advance onto the next tier. Being able to manage projects is crucial as well, as there’s a lot of coordination involved. Yet, if I were to choose just one very important quality, I’d say it’s being analytical.” 

While some of those qualities can be inferred from one’s CV, the interview process reveals a lot about a potential employee’s ‘fit’ in the company. GroupM oftentimes conducts a series of interviews for potential candidates, thus leading to confident, unanimous decisions amongst employers. Anne gave us more details about the staged interviewing process. “Most of the time, the first interview will be conducted by a recruiter and the hiring manager. Sometimes, the hiring manager’s interview is separate from the recruiter’s interview. After this, a final interview is conducted with two senior employees.” The interviewing process, however, differs for more executive roles, wherein additional steps are required for job candidates. Fortunately for us students, we don’t have to worry about that (yet). “For the media executive role, for example, there’s a case study that is to be completed after the two rounds of interviews,” says Anne, “this would test things such as a person’s numerical skills and other such ways of thinking.”

If you are – or want to be – immersed in the ever-changing field of advertising and media, it’s essential that you continuously upskill and enhance your current abilities. Thankfully, GroupM has got their employees covered. We continued our conversation with Anne by talking about the educational opportunities GroupM has to offer. “We have GroupM University, which provides both digital and face-to-face trainings. These trainings can be both within an employee’s field of expertise, but also outside it. For example, one could receive training about content even though they’d normally work in analytics. Every employee, both new and established, can choose to be part of these trainings. That is, of course, if they’re able to manage their time well.” she chuckled. And so did we. We bonded; time really is a luxury for both students and employees.

Speaking about shared experiences, it isn’t just employees that can benefit from all that GroupM has to offer. Us students can also dip our toes into the company’s pool of success. GroupM often hosts inhouse days, allowing sneak-peeks into what potential colleagues do on a day-to-day basis. On the 14th of February, they’ll be hosting an inhouse day exclusively for MAA members (yes, you heard that right: exclusively!). This inhouse day will kickoff with an introduction about WPP’s and GroupM’s scope, followed by a series of presentations from WPP’s partners and Kantar Media (a research organization within the WPP building). A Q&A session will then ensue, where all curiosities about (working for) GroupM can be satisfied. Eventually, the lucky attendees will put their thinkingcaps on and work to solve and present a business case project, which will yield a final winner. The evening will then culminate with well-deserved networking drinks.

So far, we’ve discussed GroupM’s work persona, but there’s more to the company than meets the eye. Their fun side is just as salient. It’s not all about hard work and continual upskilling at GroupM. Quite the contrary, actually. The saying “work hard, play hard” is just as pertinent as ever in this case. The perks of being a part of this corporation are plenty; from weekly rooftop boxing sessions to Friday drinks, the company understands the importance of fostering a sense of unity amongst its employees. The parent company, WPP, upholds the same values. WIRED is an organization powered by WPP that focuses on creating networking events and activities for young professionals across all of WPP’s agencies and Kantar Media. Such events include winter parties, intercompany galas, drinks, and training sessions. Opportunities for networking – in a lighthearted and informal way – are endless within GroupM and WPP. 

Convinced? Mesmerized? In awe? So are we! If you’re interested in GroupM, join their in-house day on the 14th of February! To be part of their creative family or get to know more about them, check out their current available positions on Jobvite here, or visit their website!

By Derya Yildirim & Hannah Radtke

Hi there! I am Kathleen, a master’s business student at UvA and president of the Careers Beyond Borders committee of the MAA. I started studying at UvA this year and being a student from far far away (i.e., where Amsterdam people perceive my precious Utrecht to be), I didn’t know many people or places in Amsterdam yet. To become part of the UvA culture, I already knew that I wanted to become an active member of the MAA by joining a committee. During the semester’s introduction at the beginning of the year, all study associations were presenting themselves at the information market, and the MAA board told me about the different committees that were looking for members. I was surprised by how many different committees they offered, both professionally orientated committees like the Company Speeddate or Recruitment event, as well as more socially oriented committees like the Lustrum and Careers Beyond Borders. Since I have a passion for traveling, exploring new places, meeting new people, and pursuing an international career, I immediately got enthusiastic about the CBB.


The Careers Beyond Borders committee organizes a networking event for ambitious and internationally oriented business/marketing students from UvA, VU and Nyenrode University. One thing I love about Amsterdam’s student life is how international it is, with a large amount of international students coming in every semester. This is also why the CBB committee appealed to me mostly; it would mean working together with international students and companies. The CBB offers the best of both worlds: it is socially orientated (25 students having fun in a foreign city) and professionally orientated (building international connections abroad). This year we will go to Berlin and visit a variety of interesting companies. Both well-known companies that everyone knows, as well as smaller start-ups are eager to meet us. It is great for networking with companies outside the Dutch borders while exploring another city at the same time. Since we’ll spend five days there, we’ll have plenty of time for socializing with fellow students and experiencing both the professional German daily life as well as the exciting Berlin nightlife. 

One thing I am really grateful for is my fellow CBB committee members. We are a team of seven amazing people and have happily been working hard to make this trip a great success! I am looking forward to meeting all the new people that are joining for the trip. I know we will all have a blast together and get inspired by the companies we will visit. It will be a rewarding pay-off for all the hard work the CBB has put into preparing the trip. We are just a couple of weeks ahead now from the CBB 2020 kick-off to Berlin and I honestly can’t wait! There still are some last free spots available, so I would definitely encourage all students who have not signed up yet to do so. This trip will be a valuable contribution to both your academic and career orientation and international business network as to your social life, meeting new people and explore Berlin together! Check out the CBB event on facebook for more information.

As the MAA focuses on encouraging students to bridge the gap between their studies and career in a productive way, we’re here with an aMAAzing opportunity for dutch-speaking students interested in consultancy! 


Introducing SOLVE Consulting: a student association who’s currently providing dutch-speaking students the opportunity to become a student consultant! Their main focus as a consultancy association is on enhancing the corporate social responsibility of NGO’s and for-profit companies all around the Netherlands. Although founded a short 10 years ago, they have already: completed over 100 client projects; expanded to Amsterdam, Utrecht, and Rotterdam; obtained affiliation agreements with several Dutch research universities; and secured partnerships with companies such as Deloitte and Berenschot. Needless to say, they are established.


As an association created by students (and for students), they anticipate your needs and provide accordingly; whether it be opportunities for personal growth, or the need for a work/life/study balance – they’ve got you covered! As a student consultant for SOLVE, you participate in consultant trainings and workshops from top consulting firms. During those instructive sessions, you learn a wide array of information useful for your professional career. “The trainings and workshops teach things such as consultancy methods, management training, and communication styles.” explain the board members of SOLVE. You then use those learnt skills and apply them to a real-life consultancy case. Although this may seem demanding, SOLVE ensures that you never work more than 8 hours a week on these projects. In this way, you get a sense of what being a consultant is like, while still being able to enjoy life as a student! 


The consultancy cases differ in content as well as duration. The length of a project can vary between 6 weeks and 15 weeks, depending on the complexity and requirements of the case. Yet, as a student consultant, you can choose to only contribute to projects that appeal to your areas of interest, allowing you to acquire knowledge and expertise in your desired field. Recent examples of SOLVE’s projects include working with Verstegen (think: your favourite spices and sauces!); wherein they collaborated to find ways in which the company could improve their corporate social responsibility. They also worked with Universitair Asiel Fonds (UAF) – an organization focused on finding suitable employment for refugee students and professionals – conducting an impact analysis on their campaign and its influence on their popularity.


These aren’t the only benefits of joining SOLVE, though. “While working on real cases, our consultants gain a lot of personal and business-related experience. They develop key competencies such as communication and analytical skills,” explain the board members, “SOLVE also helps orient students in the labour market, giving them the chance to find out if a job in the consultancy industry suits them.” 


Like the MAA, SOLVE cultivates a prime networking hub, allowing you to meet ambitious students from all disciplines, and hence establish a solid foundation for future career opportunities. “Our consultants consist of second and third year bachelor’s students, and master’s students, coming from all different study areas;” say the board members, “ we maintain a strong community by organising activities where consultants have the opportunity to connect with each other.” The driven nature of SOLVE’s student consultants is evident through their alumni, who are all pursuing fruitful careers – many of them in consultancy. “Some [alumni] work for big consultancy companies such as EY, PWC, Deloitte, and others work for smaller organisations.” affirm the board members. 


Suffice it to say, SOLVE Consulting is an all-encompassing stepping stone for students, guaranteeing both career and personal development. If you would like to gain experience in consultancy and work with motivated students from different study backgrounds, apply to become a student consultant for SOLVE by sending your CV, motivation letter, and grade list to before 7 October

Why you should not miss the opportunity to go to Dublin with the MAA.

Dublin, named Europe’s “friendliest city” twice by Tripadvisor, will be this years’ Careers Beyond Borders destination! If that, and the opportunity to meet various companies abroad during a 5-day stay is not convincing enough already, here are 7 highlights of aMAAzing Dublin;

1. You cannot call yourself a real student if you don’t indulge in a couple of beers every now and then. Well, when it comes to beer, the Irish really challenge you with their famous Guinness, which originally comes from… yes you guessed it DUBLIN! You can visit Arthur Guinness brewery at St. James’s Gate yourself!

2. While you are enjoying your beer, do not forget to look around, or perhaps walk around, as Dublin is known for its beautiful scenery; mountains, forests, lakes and parks, you name it. Dublin has it!

3. After finishing your beer and walk, you can enjoy Dublin’s great music scene, they are well known for having many live music options! You can find most of these bars at the always lively area “Temple Bar”.

4. For those who’ve enjoyed their beer a bit to much, no need to worry! You can always ask for god’s forgiveness when visiting one of the two gorgeous cathedrals; St. Patricks and Christ Church.

5. And of course you will be craving some good food, which luckily Dublin is well known for too! it is known for its contemporary dining. As there are said to be about 70 million Irish people all over the world, many of them have returned to Dublin with their new discovered flavours, and they are not afraid to be innovative and creative with their menus! Resulting in a very cutting-edge and constantly evolving food scene.

6. Dublin is even a great place to get some much needed study motivation, as they have one of the most magical libraries in Europe, which you can visit at Trinity College.

7. To add some spice to your trip and to make sure you will stay on track; make sure to visit the abandoned prison “Kilmainham Gaol”. You will be informed of the very interesting history of this prison during your tour.

If this made you excited, go to here and apply now.