Date(s) - 30 Nov
19:30 - 23:00
Vondelkerk, Vondelstraat, Amsterdam
On the 30th of November 2017, one of the most visited and inspiring events of the MAA will take place…
Amsterdam Commercial Night (ACN) 2017 – Mind the Millennial
This year’s ACN will be all about Millennials. How do companies get the attention of a generation that grew up in a digitally connected era, constantly scrolling their timelines, filtering information in a split second?
We are challenging two brand managers from different companies to tell us more about how they approach this specific target group in their marketing strategy of a specific campaign. Besides that:
1 GroupM, world’s largest media investment group, will present media strategies behind the campaigns of IKEA.
2 Ab InBev will give us a inspiring presentation about their Jupiler campaign on Tomorrowland!
3 PepsiCo will present a case on the rebranding of their Lay’s Sensations crisps, a campaign focused on Millennials.
This is what you’ll get:
- Three inspiring presentations of well-known companies
- The ability to interact with fellow students, members of the MAA and the participating companies at the informal network drinks
- A free drink
- A well-filled goodie bag
® Hosted at a spectacular location: the Vondel Church in Amsterdam.
Are you ready to get inspired?
*For MAA members €6,50
*For non-MAA members €8,50
ACN IS SOLD OUT!