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Date(s) - 30 Nov
19:30 - 23:00

Vondelkerk, Vondelstraat, Amsterdam


On the 30th of November 2017, one of the most visited and inspiring events of the MAA will take place…

Amsterdam Commercial Night (ACN) 2017 – Mind the Millennial

This year’s ACN will be all about Millennials. How do companies get the attention of a generation that grew up in a digitally connected era, constantly scrolling their timelines, filtering information in a split second?

We are challenging two brand managers from different companies to tell us more about how they approach this specific target group in their marketing strategy of a specific campaign. Besides that:

1 GroupM, world’s largest media investment group, will present media strategies behind the campaigns of IKEA.
2 Ab InBev will give us a inspiring presentation about their Jupiler campaign on Tomorrowland!
3 PepsiCo will present a case on the rebranding of their Lay’s Sensations crisps, a campaign focused on Millennials.

This is what you’ll get:

  • Three inspiring presentations of well-known companies
  • The ability to interact with fellow students, members of the MAA and the participating companies at the informal network drinks
  • A free drink
  • A well-filled goodie bag

® Hosted at a spectacular location: the Vondel Church in Amsterdam.

Are you ready to get inspired?

*For MAA members €6,50
*For non-MAA members €8,50