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Date(s) - 28 nov
19:30 - 23:00



Amsterdam Commercial Night

Do you recognize the feeling? You have just listened to a presentation for two hours, and from the moment you walk out of the classroom you can barely remember a thing… Communicating a message can be done in many different ways, but what is the most effective way of communicating? 🗣

The answer is communicating a captivating story; a story that reaches the heart of individuals and awakes a feeling or a memory. Storytelling brings the story to life and promotes openness, trust and connectedness. This method is often used by organizations. Every story is unique, because every organization is unique. Storytelling is an inspiring communication method that connects people. However, what organizations have in common is a passion for their own story. If they have an authentic story, it is told from the heart, and this makes the organization stand out from the crowd.

You’ll have the chance to get inspired by companies throughout the Amsterdam Commercial Night, presenting their way of storytelling and the power of it. This time, besides the big companies Grolsch and GroupM, our new partner Philips will also join the event and tell us about their way of connecting with their customers.

Secure your ticket below and we will meet each other on the 28th of November! 💭

*This event is also accessible for MAA Alumni*