Introducing the IRP
The International Research Project (IRP) is the most comprehensive project of the Marketing Association Amsterdam (MAA). With great pleasure and success, it has been conducting research all over the world since 1990.
Commissioned by (Dutch) companies, eighteen dedicated masterstudents with different educational backgrounds go abroad to explore the opportunities of a foreign market. The project is affiliated to the Universiteit van Amsterdam (UvA) and the Vrije Universiteit (VU).
This summer the country of choice is Colombia.
PURPOSE The International Research Project is roaming the globe on non-profit basis to deliver high quality research of value to your company and in order for our researchers to gain international business experience
INDEPENDENT We are independent and do not affiliate to any company. All the information gathered and knowledge gained during the project will not be shared or disclosed with third parties without permission of your company.
HIGH-QUALITY Multiple renowned professors of the Universiteit van Amsterdam (UvA) and the VU University (VU) will assist, support and challenge the research team to deliver the highest quality of research.
THE TEAM Our eighteen highly dedicated researchers come from different educational backgrounds. They can combine academic and theoretical knowledge with fresh practical ideas and entrepreneurial perspectives
