The International Research Project (IRP) is the most comprehensive project of the Marketing Association Amsterdam (MAA). With great pleasure and success, it has been conducting research all over the world since 1990.
Commissioned by (Dutch) companies, eighteen dedicated masterstudents with different educational backgrounds go abroad to explore the opportunities of a foreign market. The project is affiliated to the Universiteit van Amsterdam (UvA) and the Vrije Universiteit (VU).
This summer the country of choice is Colombia.