In 2013 the IRP conducted research in China for Vita Blend. The purpose of the research was to identify the Chinese IMF market. The research started by mapping the different macro-economic factors involved in the Chinese IMF market. The macro-economical factors which are discussed in the report are the demographical, economical, sociological, technical, political and judicial factors. Once the researchers had mapped the macro-economic factors, the major domestic and international IMF producers in China were discussed and the entire IMP Chinese market and it’s consumers were analyzed. Depth interviews with Vita Blend’s key competitors and Chinese consumers have led to new insights. These insights were incorporated in an advisory report. The advice to Vita Blend consisted of a description of the main opportunities and threatsin the Chinese IMF market. This had led to concrete recommendations to Vita Blend.