For over 30 years market research firm Motivaction has been the largest independent expert in the field of values and lifestyles of people. Not only does she look at the behaviour of people but also at the motives behind that behaviour. By showing what lives in the environment of clients and what moves their target audience, they can better position, communicate and innovate. Motivaction knows citizens, consumers and the local, national and international society. With this the agency creates a better future for clients. With concrete advice and action perspectives. To, for example, entice people to buy a product, separate their waste, or work out more.