Posts

It seems like a while ago, but we are just getting started with the new year. Did you also make New Year’s resolutions, and did you stick to them? If you didn’t succeed in keeping them up, read these tips on how to make sure your 2018 will be a healthy year, still starting this January! And don’t worry, they’re not as hard as you think (except for the last one)!

1. Drink lots of water

This is an easy start to a healthy lifestyle! It helps you to get rid of ‘waste’ in your body and gives your metabolism a boost! Besides that, drinking plenty of water will lead to less overeating! So make sure you drink at least 1,5 to 2 litres of water a day. And note: coffee doesn’t count 😉

2. Put on your favorite song

After a long day of studying and drinking lots of water, put on your #1 song. When you’re really feeling it and start dancing like no one is watching, you’re likely to burn a 100 calories every 20 minutes! No need for a gym, make your home the place to exercise together with your roommates while doing the dishes!  

3. Live, love, laugh!

We all know this slogan printed on pillows and paintings, but laughing is actually really healthy! Watch a funny movie, go to see a comedian that you like and you will make sure a little sixpack will appear in 2018!

4. Dry February

This last tip is a tough one for students: when the exams are over, you want to party! A lot of people try to keep their January ‘dry’, but what about the other months? It is actually easier to have a dry February, since that month is a few days shorter than January. That way, you have less days to count down, but you can still say you had a dry month without any alcohol! Win-win!

Millennials, also known as Generation Y, are dealing with a lot of prejudices. They would be more narcissistic than other generations, prefer flexibility above stability and care more about idealism instead of earning money. But is this really true? Actually not.  Since a couple of years HR specialists, trendwatchers and consultants started to investigate this target group, which seems very hard to reach.

Millennials are digital natives, which basically means that they were born with a computer in their hands. No wonder that social media is such an important place for them. It is nowadays the center of marketing and communication. But just a digital presence as a company is not that simple. You have to offer much more.

Multitasking is the new relaxing

According to Forbs, for many millennials multitasking is the new relaxing. Study shows that millennials use different media devices at the same time. Companies can benefit from this, by spreading a whole advertisement budget across multiple platforms. On the other hand, this does not mean that you have to reach every millennial in the same way.

“Hiding behind a pretty website is not good enough”

Therefore, it is good to make it personal. Hiding behind a pretty website, or a very well organized customer services are not enough. The threshold to contact someone should be low. This means that you have to react soon to questions or remarks, but also show who are the people behind a company. It makes your company more reliable.

The five things millennials have in common

Of course, it is important to notice that every millennial is different, and therefore you need to make content as personalized as possible. But sure there are some aspects that millennials have in common. And therefore you do not have to make everything personal into detail.  Sprout claims that there are five values which all millennials have in common: happiness, passion, diversity, sharing and discovering. On the basis of these values, you can create the best millennial proof content ever.

Join the Amsterdam Commercial Night

Do you want to learn more about this topic? Do not wait any longer and join the Amsterdam Commercial Night! During this awesome evening, you will get all the information you need about millennials, provided by professional companies. PepsiCo will talk about their rebranding campaign on Lay’s Sensations, AB InBev about a case on Jupiler and Tomorrowland and GroupM about their media campaigns of IKEA! Additionally, there is room for informal network drinks with the firms and you can even get your LinkedIn checked!

Tickets are going pretty hard, so don’t wait any longer if you want to join us! Get your tickets here and follow the event on Facebook!

The Amsterdam Commercial Night – Thursday 30 November 2017 from 07:30 to 11:00 PM

WELCOME! TO TWO-THOUSAND-AND- ohmygod- SIXTEEN!
We hope you successfully survived the first full work week of 2016!

Snapchat_Logo

We start off this new year by looking back at the rise of the white and yellow ghost: Snapchat. 2015 promised to become a big year for Snapchat and its possibilities for marketing. Today we will focus on Snapchat Stories, a feature that you should definitely integrate in your social media toolbox. It allows you to string snaps together to create a narrative within 24 hours. After 24 hours the stories disappear. Pretty easy, you would say. However, creating a Snapchat story for your brand is not as easy as you think.

The Facebook Poke Flop
When you compare your timeline nowadays with the one you had a year ago, one thing stands out: the shiny glimmering visual content. Today, brands have only a few seconds to catch our attention and visual content is the ultimate tool for doing so. At the end of 2014, Facebook jumped on the visual/video trend by making videos available on the platform, competing with YouTube (it is even possible now to have a video as a profile pic). After Facebook bought Instagram, they added another powerful visual platform to their ecosystem. After the failed attempt to buy Snapchat for 3 billion dollars, Facebook threatened to overthrow Snapchat with Facebook Poke, a nearly similar app, which flopped big time. Snapchat is currently the fastest growing app. According to E-Strategy Trends, Snapchat is stealing away Facebook users especially among the US Millennials (12-24 year olds).

10 years of content per hour
Snapchat is booming, especially for generation Y. It reaches out to over 100 million active users per day. These users create more than 400 million Snapchat stories per day.  It would take you 10 years to view all the photos shared on Snapchat in the last hour. More than 20,000 photos are shared every second. 45% of Snapchat users are aged between 18-24. To illustrate the success of Snapchat even further, watch the video below from Casey Neistat, who investigated how Snapchat murders Facebook for the new generation (source: Omniocracy).

Real vs. Perfect Stories
Where Instagram is always picture perfect and perfectly filtered, Snapchat owes its success to its ‘realness’ and ‘real-time reality’. Your Snapchat stories only stay available for 24 hours and your snaps for even less. Your product or brand needs to be suitable to show real/real-time stories, because snapping pictures from your office is not very sexy. Here are some dos and don’ts for your company’s Snapchat account:

 

DO

  • Use Snapchat like your target group uses it
    To be able to do this, it is really worth it to invest time in getting to know the platform. Your Snapchat strategy will become much more effective.
  • Snap video’s or pictures that, preferably, last MAX 3 seconds within your story
    Blogger Frankie Greek puts it beautifully in her blog:

I’m serious about the leaving still images up too long thing. 3 seconds is the sweet spot (…) never longer than 7 seconds unless it’s a selfie of The Pope and Kylie Jenner.
Frankie Greek – Snapchatstrategy.com

  • Post regularly
    Your content will disappear after 24 hours, which means that new followers do not have the possibilities to go through older content like they do on other social platforms.

 

DON’T:

  • Make your total story length too long.
    A story of 300 seconds will simply scare away users.
  • Create a random story
    A story needs to have a beginning, a middle and an end, even on Snapchat. When you are posting random snaps of the day without any obvious connection, your stories become boring and irrelevant.
  • Post content that was made in the past
    Snapchat is about now. Users do not want to see pictures of last week, they have Instagram or Facebook for that.

 

Do you want to get started with your brand’s Snapchat account? Some helpful tips can be found on Snapchat Support. And for some inspiration on creative Snapchat strategies you can visit: Snapchat Strategy.

Snappy New Year! 😉

 

Marjolein Tromp