Berichten

The sharing-economy has opened a new door of ways to provide a service. From renting a room provided by people in different cities, to lending items in an area when needed, being able to buy and sell any products online, using your own car as transportation (Uber), and many more platforms online that are constantly being developed for this purpose.

Recently, another sharing-economy platform has been developed that targets hard-working students that could benefit from a flexible side job. This online platform allows people to sign up to become a babysitter for a tourist that come into town for a few days and want to have a night to enjoy themselves. A benefit of this is that the parents can choose a sitter that will speak the native language of their child, preventing language and communication barriers. Perhaps, you would like to choose a babysitter that could help teach your child the second language that he or she is already trying to learn. This is a new an innovative platform for the sharing economy that can benefit busy international students who are looking for part time work, as well as allows for parents to take some time off and enjoy the city they are in. This platform is new and is a great new tool to access a part time job. However, trusting your child with a foreigner can sometimes be unsettling. That is why background checks and interviews are needed within this sharing-economy platform. What about others? Do they use background checks or safety check for Uber and Airbnb?

 

This definitely is a benefit to the sharing economy, it has produced a lot of job opportunities as well as an easier way to access rides, babysitters, and rooms. However, when something goes wrong who’s fault is it? Is it the person providing the service through the platform or is it the company that has created the platform? Of course, using these platforms come at your own personal risk. On most of these platforms there is a rating system. For Airbnb for example, you don’t want someone staying in your apartment that has no rating yet, and vice versa, do you want to stay in someone’s apartment that has no rating as well? You sometimes just may have to take that risk if you are desperate, and maybe the photos seem credible? But how do you really know? This is a risk you are going to take; it can either go very well or can go horribly. In my personal experience, a problem has never arisen using Airbnb.

Yes, these companies have created a platform for people to make a little extra cash…. But what about those that have those job as a living and not just as a side job, for example certified car companies that have built up a list of customers over the years. When Uber presented themselves it became much easier to just go to the app to call an Uber rather than scheduling one in advance. Yes, the sharing-economy does provide a service and jobs but if this becomes more influential because of easy online accessibility, what happens to those other people that rely on those jobs? I guess it could just go back to evolution, and survival of the fittest. This is a very contentious subject as job markets and companies are constantly expanding, reshaping and reorganizing. Despite the ethical concerns of sharing-economy platforms, they definitely provide an easy and accessible business opportunity for expats, travellers and those looking to accommodate for the every changing travel industry.

Written by Daniella Janis

The chat bot technology is rising and becoming a preferred customer interface. Chat bots are personal assistants designed to simulate conversation (text or voice-based) with human users over the Internet. They have been around for quite a while now, but the quality is becoming better and better through natural language processing and big data analytics. They can answer your question, help you to get things done and do suggestions. Chats bots are also great for interactive customer service because they are accessible 27/4.

Apple Siri

One of the most known examples is Apple Siri. Things you can ask Apple Siri are for instance: ‘how is the weather tomorrow?’, ‘can you wake me up at 7 AM tomorrow?’ but also ‘what is the best sushi place in town?’ Imagine you are an owner of a great restaurant; of course, you want Apple Siri to mention it.

Only Sending an Emoij to Receive Relevant Information

In the travel industry chat bots are already quite popular. Companies like KLM, Booking.com, Cheapflights and Skyscanner are using chat bots on a daily basis. One of the most progressive examples is Dutch airline KLM.

KLM uses the chat bot technology as a new kind of service towards their customers, and has built a code on KLM.com that makes it possible to show a personalised Messenger plugin. If you use the plugin then things like your boarding pass and flight status updates will be sent to you directly via Messenger. It has never been so easy to find your information, and be up to date!

But that is not it, KLM offers also offers services during your holiday.  Imagine that you look for a bike rental; you only have to send a bike emoij and your current location and KLM instantly replies with the best address. Check it out here!

Chat with Miss Piggy on Facebook Messenger!

Recently The Muppets promoted their show on ABC via a so-called celebrity chat bot promotion. It was possible to chat via Facebook Messenger with Miss Piggy and ask her anything! Miss Piggy is definitely a chat bot with character. The people behind The Muppets Show came up with 6 000 possible reactions in de style of Miss Piggy and it was a success: some chat session took over 30 minutes!  

There are many ways that consumers and companies are using chat bot; as this technology continues to develop it is creating new and innovative ways to simplify and improve efficiencies in our lives. The technology has proven advantageous for everyone from everyday iphones users, to promoters of television shows. Keeping an eye on technology, such as the chat bot, is critical if companies and consumers are going to keep up with our growing markets!

Written by Leonie Douma

valetinesblog0

Opinions about Valentine’s Day seem to be extremely polarized. Those in relationships cannot pass up the opportunity to embrace the holiday, while those who are single are quick to point out the superficiality of the corporate holiday. I know what you are thinking, another cynical rant about a holiday created for people looking for fulfillment in chocolates and flowers. Although I have my criticisms about the consumerism associated with such a holiday, I cannot dispute the positivity that Valentine’s Day brings to many around the world.

“The Hallmark Holiday”

Valentine’s Day is often criticized as a “Hallmark Holiday,” a colloquialism commonly used in the US to describe holidays created primarily for commercial purposes. Yet this critique, in my opinion, brings nothing new to the conversation. What is more interesting is why much of the world has chosen to adapt such a holiday if it is so often referred to as superficial and consumerist? It is true that Valentine’s Day has historical roots dating back to A.D. 270, yet I doubt many can recall the religious history. But rather, most people identify the holiday as a day spent at your local florist, an evening at a romantic yet expensive restaurant, with a side of one too many chocolates.

Materialism or Self-Indulgence?

Despite many previous bloggers attempt to undermine Valentine’s Day by pointing out the materialism it inherently brings, much of the world still feeds into the holiday every year. One must ask themselves is this the fault of corporations manipulating us into “buying” into the holiday? Or do people genuinely enjoy the self-indulgence and satisfaction that such a holiday promotes? Have corporations simply filled the self-satisfying void that has been developing since the 17th century, when the first Valentine’s Day cards were shared?

valetinesblog1

The Americanization of Valentine’s Day

It is not only Americans that have “bought” into this holiday. Singaporeans are among the biggest spenders on Valentine’s Day with 60% admitting they would spend between $100-$500 on the holiday. The holiday is celebrated in Israel, Lebanon, South Korea, Japan, and India, yet European and American media has influenced many of these countries. This has caused controversy in countries such as Pakistan, India, and Malaysia after the holiday gained widespread recognition from the influence of MTV and other popular television programs. Thus, creating tensions with the beliefs of their respective governments. Perhaps a fresher perspective on the debate of Valentine’s Day is not whether it is a consumerist holiday, as most would agree. But rather, is the spread of modern Valentine’s Day caused by the Americanization of our current global environment?

Of course, this is just one opinion. This is simply an observation as to why such a highly criticized holiday is globally accepted, and embraced in many cultures. Perhaps American and European media has sensationalized a holiday that once existed from religious roots, but now exists as a corporate holiday? Perhaps people are inherently looking for self-indulgence? It is not for me to say, I’m just looking for an alternative perspective so you don’t finish reading and think, “ugh, not another Valentine’s Day blog.”

Written by Ally Martin

Either you’ve been living under a rock, or you’ve seen SuitSupply’s provocative new advertisements around Amsterdam. The campaign has caused an intense reaction from the public, because of the practically naked women that take porn poses in the frames. The media exploded, accusing the brand of being sexist and offensive towards women. But is it really?

suit-supply-toyboys2cover

Let’s take a look at the facts:

  • SuitSupply sells suits and related apparel and accessories for men only
  • The pictures show big women, and tiny men
  • The ladies are very scarcely dressed, and the men are fully dressed


The photos are suggestive to say the least, with a women’s boobs depicted as loaded guns with men as their bullets, a man sketched as a lollipop being licked by a lady, or a model’s chest being used as a couch.

suits3One side of the story is that women are being portrayed as the mere combination of boobs and butts, and as props rather than whereby the ladies themselves become irrelevant. Common reactions deem the campaign extremely degrading. However, are the men characterized any more positively? They look like boys, whereas the women look like glorious goddesses (naked ones, but nonetheless magnificent). The series is called Toy Boys, doesn’t that imply that the men are in fact the dolls, and the women the rulers of the world.

suitsupply2And isn’t this is just what happens when you have a brand that sells only to men? We can all deny it, but men like naked women. Even those who have girlfriends/fiancees/wives, as much as us women would like to believe otherwise.

suitsupply
So, is the brand really sexist? Kind of, but only in a way that puts women on a pedestal. The way I see it, their marketing has been blown way out of proportion. Sure, the pictures are provocative, but the campaign fits SuitSupply’s pattern. Really, it’s a part of the brand’s core identity. It sets them apart from the rest, and personally, I like them more after seeing the bright images.

Written by: Susanne ten Brink

Pictures: Suitsupply, from suitsupply.com

Ever dreamed of starting your own blog? Do you want to hone your social media skills and proof them in a more serious context? Here’s the chance you waited for: The Amsterdam Marketing Student is looking for a new Social Media Manager!

Why join TheAMS
We need a digital native who feels home in social networks like Facebook or Instagram and wants to help us enhance our community. In addition, you’re also more than welcome to transform your enthusiasm for marketing topics into blog posts for TheAMS.

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Two or three times a week the blog content is shared on Facebook. In the future, we want to enlarge the value for our readers by curating posts from other sources and we are also looking into creating an Instagram account. We offer you to put your social media skills into practice and acquire all necessary blogging skills risk-free within our ambitious team.

Key facts:

  • Administer the blogs social media channel(s)
  • Write a blog post every second week
  • Workload: max. 7 hours per week
  • Weekly meeting, once a month combined with dinner 🙂
  • Join a lovely team of 5 other students
  • The New Media Committee is part of the MAA

 

Benefits of the MAA
Being part of the Marketing Association Amsterdam, you’ll also benefit from various workshops, in-house days and social events. Joining the career association gives you access to a rich network of business partners and connects you with like-minded students from both the UvA and VU. Don’t miss this unique opportunity to boost your CV and stand out from the crowd!

red-hands-woman-creative

Interested? Apply or ask for more info at secretaris@ma-amsterdam.nl. For more information about the MAA in general, go to www.ma-amsterdam.nl!

Application Deadline: March 15th

 

 

By: Kim van der Vliet

Since the origin of social media, companies have tried to incorporate these platforms into their marketing strategies. As the possibilities and options grew and grew, interaction became a key concept of these strategies. Nowadays, when everything and everyone is online, the trick is not really to BE on social media, but to STAND OUT. And some companies have proven to be amazing at doing exactly that. They use the interaction-functions of social media like Facebook or Twitter to their advantage when trying to connect to their public and fellow companies, and they do so in amazing ways.

Some genius examples

There are some companies that have clearly mastered the world of social media. Let’s look at some of these.

We all know the smart cars, right? The genius inventors of a mini-car have clearly also become geniuses when it comes to dealing with nasty costumers on Twitter. Take a look at this:

twitter smart afbeelding

But not only do brands interact with their customers on Facebook, they also interact with one another! You might even call it rivalry sometimes, as in the case of ‘Oreo VS. AMC Theatres’. Oreo – of course – being the amazing chocolate/vanilla/heavenly cookie, AMC Theatres being an American movie theatre chain. Check it out:

oreo1oreo2oreo3oreo4

This seriously just makes me want to be hired for the marketing of a brand and do exactly THIS all day long. That’s just amazing.

Now, I really REALLY want to give you another example of brands replying on each other’s posts, but this example is in Dutch. So I’ll put a hyperlink right HERE to show all you Dutch readers the way to one conversations that involves Heineken, Douwe Egberts, Lay’s, T-Mobile, Fiat, Eneco, NS, Nikon, Kwik-fit and Kia. I mean, wow. That’s a lot of brands. So check it out if you can, you won’t regret it!

Now a final example to show you that you don’t always have to have an original ‘conversation’ on social media to stand out. You can also stand out by posting incredibly weird and random stuff, as Skittles has shown to be very good at:

skittles1 skittles2 skittles3 skittles4 skittles5 skittles6

I just love these random posts. They don’t make ANY sense AT ALL, but that’s the beauty of it, isn’t it? And even though I’m kind of concerned for the well-being of this Skittles-Facebook-employee, I would really love to follow this brand on Facebook. How awesome would it be to see these completely random remarks in the midst of the tons and tons of selfies on your Facebook newsfeed. I’m sold.

The likeability-factor

I could go on and on about brands being hilarious on social media – believe me, there are sooo sooo many examples. But I just want to emphasize the big marketing-impact such posts can have for these brands. They create a likeability-factor that would be really hard to establish would it not be for social media. As it is with most marketing, social media-marketing is really all about standing out. Plus, it’s fun marketing! At least I think it is, it honestly puts a smile on my face when I read it.

So have you seen another example of brands being awesome on social media? Let me know and leave a comment! I would love to read/see it!

Sources:

http://digiday.com/brands/6-awesome-brand-responses-to-social-media-bullies/

http://www.prdaily.com/Main/Articles/NOT_COOL_COOKIE_AMC_Theatres_explains_its_now_famo_12814.aspx

http://www.buzzfeed.com/mattbellassai/what-the-hell-is-going-on-with-the-skittles-facebook-page#.csE7w7qdMd