37ºCelsius

Brutally honest branding

These days, brands are increasingly deviating from their brand identity and essence. In a dynamic and digital era where new media and resources are constantly being added, brands can get lost easily and start doing things that do not suit them. Eventually they get stuck and do not get any further.

That is where 37ºCelsius comes to the rescue. We realign the organization, with the brand as a connecting factor. As a strategic brand agency, we help brands to discover and use their untapped brand potential. We are outspoken, also when the truth is slightly painful, because we believe only honest feedback helps a brand move forward.

Our small (but growing) agency is located in the heart of Amsterdam, at Prinseneiland. With a team of 6 starters, we combine our recent academic knowledge with Jorge Labadie’s years of experience: both in practice and as a (former) teacher of branding courses at the University of Amsterdam. We have worked for and work for a variety of clients such as TU Delft, Den Helder City Marketing, Boni Supermarkets, the national Library, ICS and Bohn Stafleu van Loghum.

Our work consists of giving workshops, conducting survey research or interviews, business development tasks (assisting with online marketing and/or sales) and more. As we are growing pretty rapidly, there is also a lot of room for new initiatives. No idea is too crazy for us.

Curious to see what our days look like?